Alessia Rullo

Alessia is a design lead of product and service strategies, combining strong expertise in Design Research, UX, IxD, Service and Communication. She has been leading creative teams over the last 10 years, delivering to market successful solutions for professional production systems, enterprise workflows, customer care and support model, on demand consumers digital platforms and health care. In 2021 she was appointed as Global Experience Design Director, being the global lead of digital services design for HP Print.

In 2023 Alessia joined Roche Diagnostics to lead the Design Research and Strategy function and team.

She has been an invited speaker in different international conferences and design events. Among others: Service Design Days (Barcelona), IxDA (Munich), Drupal Developers Days (Milan), EIT Innovation talks (Trento University), CHI (Boston), DMI Night Out (Hamburg).