AI Power Sprint for (existing or upcoming) Product Decision Makers

Thank you to Elisava for sponsoring this workshop.

A one day, Master’s-level crash course designed to fast-track your expertise in AI product development, interaction design, and AI marketing.

This one-day intensive workshop equips you with the tools and insights to become an AI champion in your organization.

Hosted by:

• ‍Germán León: MIT graduate in AI design, AI-UX expert, founder of Helvetica Digital, and creator of Gestoos (acquired by PreAct).‍
• Scott Mackin: Strategic Marketing Professor at EADA Business School, with extensive experience in AI and product development.

Experience of the Hosts:‍

MIT Research Group, Vodafone, Oblong Inc., ELISAVA, Cognizant

What you’ll achieve during this workshop:

• ‍AI Confidence & Expertise: Gain mastery of AI fundamentals and their application across product design, development, and marketing.‍
• Build Real Products: Develop and refine a fully functional AI product, ready for market launch.‍
• Strategic Impact: Leverage AI to create tangible, measurable business results.

Course Breakdown:

1. ‍AI & Interaction Design Fundamentals: Practical applications of AI for user-centric design, including machine learning, NLP, and computer vision.‍
2. The Proven ASPIC Framework: Create market-ready AI products with a structured approach to validation, design, and marketing.‍
3. AI-Driven Product Design: Use AI as a collaborative tool to revolutionize industries.‍
4. AI Product Marketing & Automation: Develop marketing strategies and automate campaigns to maximize reach.

What You’ll Walk Away With:‍

A solid grasp of AI product design and development.