Advanced AI in Customer Research

This workshop is for designers and researchers ready to explore how AI can make their customer research and prototype testing faster, smarter, and more impactful.

Through practical examples and hands-on activities, you’ll see how AI can streamline workflows, without compromising insight quality or privacy concerns. You’ll leave with a clearer understanding of where AI fits in your process and actionable ways to use it with your team.

No hype, just practical tools and strategies to help you work better.

During this full-day workshop you will learn:

• Advanced prompting for bias reduction across research
• Set up agentic workflows for steps like automated customer feedback prioritization and custom replies to customers
• How to use AI moderation, including where in your process to use it and how to make sure it delivers real value
• Using AI to create more accurate customer profiles
• Feeding insights into prototypes for testing faster than ever
• Auto-generated reports customized to each stakeholder group

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